Industry Overview
Rusk making is a traditional yet thriving business, particularly in India, where rusk is considered a popular tea-time snack. The process of making rusk involves baking bread twice, which makes it crisp and dry. With the growth in the popularity of packaged snacks,
rusks have gained widespread demand. The market for
flavored rusks and
multigrain rusks has seen an increase, as consumers are becoming more health-conscious. Additionally,
online retail and
supermarket chains provide a platform for manufacturers to expand their reach.
Scale and Profitability of Industry
The
rusk-making industry is relatively low-cost to start, with minimal initial investment, but can become highly profitable with the right distribution channels and branding. The process of baking bread into rusk is simple and inexpensive, and the product enjoys long shelf life, making it ideal for mass production and distribution. The profit margins on rusk products are
attractive, with growing consumer preference for
premium rusks, such as
multigrain and
sugar-free options, adding further profitability.
Subsidy Opportunities
Rusk-making businesses can apply for subsidies and financial support under
PMKSY (Pradhan Mantri Kisan SAMPADA Yojana), which targets food processing industries. Additionally,
MSME schemes provide access to
financial grants and assistance, which help cover machinery costs and working capital.
Eligibility Criteria
- FSSAI registration is mandatory for food processing businesses.
- Applicants need a solid business plan showcasing market demand, profitability, and scalability.
- Businesses should ideally be located in rural or semi-urban areas to avail of government incentives.
Project Cost and Subsidy
- Project Cost: Setting up a rusk-making unit can cost anywhere from ₹4 lakhs to ₹10 lakhs, depending on the scale of operation.
- Subsidy: Government schemes such as PMKSY offer subsidies of up to 50% for eligible businesses.
To apply for the Food Processing Scheme, the following mandatory documents are required for new enterprises (Individuals/Firms) as outlined in the manual
1. PAN Card of concerned/all promoters.
2.Aadhaar Copy & Photo of all promoters/guarantors.
3. Address Proof: Any of the Officially Valid Documents (OVD) such as:
o Utility bill (not more than two months old) from any service provider (Electricity, telephone, post-paid mobile phone, piped gas, water bill).
o Property or Municipal tax paid receipt.
o Ration Card (Individual).
o Driving Licence
o Aadhaar Card.
o Voter ID Card.
4. Details of the site where the unit is to be established, including whether it is owned/rented/leased, along with proof (Lease/rent agreement should be for more than the loan repayment period).
5. Photocopy of Bank
6. Estimates and Quotation of all capital expenditure and machinery and equipment to be purchased. Statement/Bank Passbook for the last 6 months.
For existing enterprises with a turnover of less than 1 crore, similar documents are required, including PAN Card, Aadhaar, address proof, and site details.
If you need more specific information or additional documents, please let me know!