reach of soul. Children are one more group for affordable energy foods. Energy food is ready from easily available ingredients like wheat, gram dal, jiggery, edible ground nut cake, minerals and vitamins. it’s a able to eat food item and doesn’t require extensive cooking. Depending upon individuals tastes some milk or water will be added. It may be used with other material while making food items like halwa, chapatti etc. India’s rural population is subject to 3 common styles of nutritional deprivation: Inadequacy of food intake among the poorer segment resulting in calorie deficiency .The extra nutritional need of infants and preschool children .Deficiency of specific micronutrients like axerophthol and iron .Urban market is targeted by the costly style of energy foods which are generally beyond the reach of semi urban and rural population. an oversized market exists for such products in rural and semi urban areas. With greater health awareness and contamination of raw vegetables because of pesticides and other chemical fertilizers people prefer diet foods. Thus easy availability at reasonable price provides an outsized market with the vast rural and semi urban population.